In the agency The Electric Factory I had the opportunity to work on a variety of projects. The client I was mostly assigned to work with was Walmart. I produced new graphics and concepts for every brand and product displayed on Walmart’s website which introduced me to many brands and guidelines. This was a huge experience and opportunity to study how big brands manage their visual identity. 

One of the challenges was to create conceptually strong assets in compliance with both Walmart’s and each brand’s guideline. Sometimes we were provided with the assets by the client, and in other cases we had to produced them myself which was another challenge the team had to overcome in a daily basis. Constantly we would work with photo editing and manipulation, and photo montage.

Some of my work was recognized and awarded by the Walmart’s creative team and led the agency to obtain visual and creative autonomy.